We use the information collected online, to process and fulfil your order as well as to send you necessary emails related to your order (such as an order confirmation). We also use your e-mail address to send you wine sales, products or events information. Personal data collected will not be used for a new purpose unless we obtain consent from our customers. We are the sole owner of the personally identifiable information collected on this site. We collect personally identifiable information for the sole purpose of registering a user for our web site. In addition, we maintain a record of your product interests, purchases and whatever else might enable us to enhance and personalise your shopping experience. We also monitor site use and traffic patterns to improve our site and the products and services we offer.